DLF, a renowned property developer, has achieved a remarkable feat by selling 795 houses in its latest luxury housing project, DLF Privana West, located in Gurugram. This surge in sales was driven by increased demand from consumers, including Non-Residential Indians (NRIs), resulting in sales of approximately Rs 5,590 crore within just three days after the project\’s launch. Spanning over 12.57 acres, this project has an average selling price of around Rs 70 million per apartment.
This achievement comes shortly after DLF successfully sold over 1,100 apartments in Gurgaon\’s DLF Privana South for Rs 7.2 billion during the same period ending February this year. DLF Privana South is part of the larger DLF Privana community, occupying 25 acres in sections 76 and 77 of Gurugram.
DLF Sold Out 795 Luxury Flats
According to a PTI report, DLF received significant interest from nearly twice as many potential buyers, numbering between approximately 1,550 to 1,600 individuals, compared to the number of units available in the new project. This high demand reflects an insatiable desire for ultra-luxurious homes. Notably, NRIs accounted for about twenty-seven percent of all units sold, totaling 795 units. NRIs have shown increasing enthusiasm for investing in premium properties in areas like Gurugram due to attractive rental yields and potential capital appreciation.
Commenting on this development, Aakash Ohri, Joint MD&CEO at DLF Home Developers Ltd, stated, “After the phenomenal success story of our maiden offering at DLF Privana – ‘DLF Privana South’, we are proud to present the strategically designed ‘DLF Privana West’ as our next milestone, reflecting aspirations for open living spaces with modern comforts and connectivity.” Ohri highlighted that a significant number of flats in this new project have been acquired by NRIs.
“We aim to create a similar success story with DLF Privana and other associated projects, just like we had in DLF Phase 5, where we curated an ecosystem of luxury homes amidst lush greens, thereby fulfilling the most coveted lifestyle aspirations,” he added.
In March last year, DLF sold 1,137 such flats, each priced above Rs 7 crore, within three days, generating over Rs 8,000 crore.
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